Social Media in the National and International Arenas
DOI:
https://doi.org/10.32871/rmrj1604.02.09Keywords:
Social change, social media, national issues and concerns, viral posts, social media posts, viral videos, viral hit, social media post in other countriesAbstract
This paper aims to analyze the interest generated in social media of posts that were originally, just local or national concerns; yet, in time, became global phenomena. It studies two recent phenomena: the Arab Spring and Psys’ Gangnam Style which demonstrate the transformative power of social media. Using secondary online data through data mining method, it looked into the Arab Spring incident and the popular video of Psy “The Gangnam Style, “ which is a global  sensation. Results reveal the spread of popularity across the world of the two from being mere national phenomena.  This validates the theory used in this study.
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Carvajal, N. C. (July 16, 2013). "Malampaya fund lost P900M in JLN
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Fletcher, D. (2010). Charlie Bit My Finger. Time. Retrieved from
http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1974954,00.html
Hilderbrand, L. (2007). YouTube: Where Cultural Memory and Copyright Converge. Film Quarterly. 61: 48-58. Retrieved from http://caliber.ucpress.net/doi/abs/10.1525/fq.2007.61.1.48
Li ,Jessica P., Shin K.S. and Sanders, G. L.(2007) about Prediction of Information Sharing Behavior in China: Understanding the Cultural and Social Determinants.
Kaplan, A.M. (March–April 2012). "If you love something, let it go mobile: Mobilemarketing and mobile social media 4x4". Business Horizons 55 (2): 129–139. Retrieved 9 December 2012.
Kriewald, L. (2013). The Power of Social Media, Finding, Identifying, and evaluating online crowds for change.
Rosenberg, B. (2010). What I Learned from YouTube. The Chronicle of Higher Education. 1-9. Retrieved from http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
Sagan, P. and Tom L. (2010). The Internet and the Future of News. Daedalus.139: 2. Retrieved from http://www.mitpressjournals.org/doi/pdf/10.1162/daed.2010.139.2.119
Sheddy, C..2011). Social Media for Social Change: A Case Study of
Social Media Use in the 2011 Egyptian Revolution
SunStar (2013). PDAF “Pork Barrel News†retrieved from www.sunstar.com.ph dated july-november 2013
Smith, A.( 2013). What PsyOfGangnam Style Could Teach Us About #SocialMedia, retrieved from https://anisesmithmarketing.com/2012/10/07/what-psy-of-gangnam-style-could-teach-us-about-socialmedia/ December 2, 2013.
Southgate, W. (2010). Creative determinants of viral video viewing. International Journal of Advertising. 29: 349-368. Retrieved from www.millwardbrown.com/.../Creative_Viral_Po¬tential-IAJ_v29n4_2010.sflb.ashx
West, T.( 2011). Going Viral: Factors That Lead Videos to Become
InternetPhenomenaThe Elon Journal of Undergraduate Research in 2011.
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Published
2016-12-31
How to Cite
Velez Jr., J. D., & Abadiano, M. N. (2016). Social Media in the National and International Arenas. Recoletos Multidisciplinary Research Journal, 4(2). https://doi.org/10.32871/rmrj1604.02.09
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