A Simulation Model on Determining the Patrons of a Business in the Era of Green Movement

Authors

  • Kristine June D. Uy University of San Jose-Recoletos
  • Marjurie Lourince E. Zanoria University of San Jose-Recoletos
  • Clifford Rey G. Borlasa University of San Jose-Recoletos

DOI:

https://doi.org/10.32871/rmrj1503.01.05

Keywords:

green premium, green marketing, green movement

Abstract

In an era known as the green movement where businesses are attracted to produce environment-friendly goods, it is inevitable that additional costs are needed which are referred to as the “green premium†in this study. This simulation model aims to predict the number of customers who would continually patronize the business in spite of the premium. It is worth noting that the buyer’s willingness and awareness should form part of the picture. It is then determined that there is only a minimal number of customers who will remain loyal hence, giving rise to businesses’ implementation of strong green marketing strategies.

Author Biographies

Kristine June D. Uy, University of San Jose-Recoletos

is a faculty member of the University of San Jose Recoletos, was born in 1982 and educated at the University of San Jose Recoletos where she graduated magna cum laude (Bachelor of Science in Accountancy , 2003). She also obtained her Master in Business Administration degree (2008) from the same university. A Certified Public Accountant, she worked with Isla Lipana and Company, a member firm of Pricewaterhouse Coopers (2004-2006). She has been a faculty member of the accountancy department of the University of San Jose Recoletos since 2006 up to the present, handling the subjects Basic Accounting, Partnership and Corporation Accounting, Financial Accounting, Auditing and Assurance Services, and Integrated Auditing Theory

Marjurie Lourince E. Zanoria, University of San Jose-Recoletos

is currently working as full-time Instructor at the University of San Jose - Recoletos. Prior joining the academe, she worked for Punongbayan & Araullo, an auditing firm based in Makati handling clients in the industries manufacturing, resort, academe and business process outsourcing. While studying and reviewing to take the Certified Public Accountant examination, she served as the Sangguniang Kabataan Chairman for the years 2007-2010. After her stint in serving the youth, she was elected as the Barangay Councilor for the years 2010 to 2013. She had units in Master in Business Administration at USJ-R and is transferring to Cebu Normal University to take up Master in Public Administration to prepare for more terms in public service

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Published

2015-06-30

How to Cite

Uy, K. J. D., Zanoria, M. L. E., & Borlasa, C. R. G. (2015). A Simulation Model on Determining the Patrons of a Business in the Era of Green Movement. Recoletos Multidisciplinary Research Journal, 3(1). https://doi.org/10.32871/rmrj1503.01.05

Issue

Vol. 3 No. 1 (2015)

Section

Articles

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Copyright of the Journal belongs to the University of San Jose-Recoletos

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