Challenges and Opportunities in Philippine Tourism amid the COVID-19 Pandemic
DOI:
https://doi.org/10.32871/rmrj.2109.02.08Keywords:
tourism, tourism industry, challenges and opportunities, COVID-19, PhilippinesAbstract
This exploratory study aims to discuss the multifaceted challenges and opportunities of the Philippine tourism industry during the COVID-19 pandemic. These challenges and opportunities are organized by following the elements of anti-pandemic strategies in the COVID-19 Management Framework. Some pressing challenges are the decline in tourism demand, layoff of workers, demand for online/digital transactions, avoidance of tourists to occupy hotel rooms used as quarantine facilities, and compliance of disaster management and control preparedness protocols. However, tourism industry can thrive through ample opportunities like exploring local tourism, training employees on digital services and on safety protocols, rebuilding company brand, improving business facilities, adapting to modern technology, and collaborating with consultants on disaster and risk management. These challenges and opportunities provide the bases for suggestions and recommendations
to improve policies for future pandemic planning to cushion any potential impact on the tourism industry.
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Creating a safe haven during the crisis: How
organizations can achieve deep compliance
with COVID-19 safety measures in the
hospitality industry. International Journal of
Hospitality Management, 92, 102662.
https://doi.org/10.1016/j.ijhm.2020.102662
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of COVID-19 intervention policies on the
hospitality labor market. International Journal
of Hospitality Management, 91, 102660.
https://doi.org/10.1016/j.ijhm.2020.102660
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A. C. (2020). How pandemics affect
tourism: International evidence. Annals of
Tourism Research, 84, 102991.
https://doi.org/10.1016/j.annals.2020.102991
Kock, F., Nørfelt, A., Josiassen, A., Assaf, A. G.,
& Tsionas, M. (2020). Understanding the
COVID-19 tourist psyche: The evolutionary tourism
paradigm. Annals of Tourism Research,85, 103053.
https://doi.org/10.1016/j.annals.2020.103053
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pandemic on tourism: Recovery proposal
for future tourism. GeoJournal of Tourism
and Geosites, Year XIIII. 33, 1486-1492.
https://doi.org/10.30892/gtg.334spll06--597
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crisis and resilience: Challenges for the
insurance sector. Advances in Management
& Applied Economics, 11(3), 1-12.
https://doi.org/10.47260/amae/1131
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com.ph/article/1889027/Baguio/Local-News/
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surged-by-over-5000-percentamid-
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coronavirus pandemic (COVID-19): A review.
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tourism workers in NegOr get gov't cash aid.
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gov.ph/articles/1131924
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https://www.pna.gov.ph/articles/1105520
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players urged to go to digital amid COVID.
https://www.pna.gov.ph/articles/1110605
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repurposed hotel for coronavirus fight.
https://www.pna.gov.ph/articles/1137244
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Published
2021-12-09
How to Cite
Andulana, D. D., Calijan, M. T., & Albina, A. C. (2021). Challenges and Opportunities in Philippine Tourism amid the COVID-19 Pandemic. Recoletos Multidisciplinary Research Journal, 9(2), 67–87. https://doi.org/10.32871/rmrj.2109.02.08
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