Challenges and Opportunities in Philippine Tourism amid the COVID-19 Pandemic

  • Deoan D. Andulana Negros Oriental State University Bayawan – Sta. Catalina Campus, Bayawan City, Negros Oriental, Philippines https://orcid.org/0000-0002-1791-0938
  • Mayuan T. Calijan Negros Oriental State University Bayawan – Sta. Catalina Campus, Bayawan City, Negros Oriental, Philippines https://orcid.org/0000-0002-4672-0228
  • Albert C. Albina Negros Oriental State University Bayawan – Sta. Catalina Campus, Bayawan City, Negros Oriental, Philippines https://orcid.org/0000-0002-8124-7616
Keywords: tourism, tourism industry, challenges and opportunities, COVID-19, Philippines

Abstract

This exploratory study aims to discuss the multifaceted challenges and opportunities of the Philippine tourism industry during the COVID-19 pandemic. These challenges and opportunities are organized by following the elements of anti-pandemic strategies in the COVID-19 Management Framework. Some pressing challenges are the decline in tourism demand, layoff of workers, demand for online/digital transactions, avoidance of tourists to occupy hotel rooms used as quarantine facilities, and compliance of disaster management and control preparedness protocols. However, tourism industry can thrive through ample opportunities like exploring local tourism, training employees on digital services and on safety protocols, rebuilding company brand, improving business facilities, adapting to modern technology, and collaborating with consultants on disaster and risk management. These challenges and opportunities provide the bases for suggestions and recommendations
to improve policies for future pandemic planning to cushion any potential impact on the tourism industry.

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Published
2021-12-09
How to Cite
AndulanaD., CalijanM., & AlbinaA. (2021). Challenges and Opportunities in Philippine Tourism amid the COVID-19 Pandemic. Recoletos Multidisciplinary Research Journal, 9(2). https://doi.org/10.32871/rmrj.2109.02.08
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