Batara JBL, Mariblanca JPR, Kinaadman KMD, Go JAB. The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online. RMRJ [Internet]. 2018 Jun. 30 [cited 2024 Nov. 27];6(1). Available from: https://rmrj.usjr.edu.ph/rmrj/index.php/RMRJ/article/view/304