Batara, J. B. L., Mariblanca, J. P. R., Kinaadman, K. M. D., & Go, J. A. B. (2018). The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online. Recoletos Multidisciplinary Research Journal, 6(1). https://doi.org/10.32871/rmrj1806.01.05