Assessing Applicant Employability Using Social Media for Talent Acquisition and Recruitment in IT/BPM Companies

Keywords: social media, background check, cyber-vetting, character assessment

Abstract

The study aims to assess the extent of social media usage in talent acquisition in IT/BPM companies in Cebu and evaluate the insights of the applicants on the practice of using social media in character assessment for hiring decision. The quantitative method was employed to obtain data from two groups of respondents which constitute thirty hiring managers and ninety-six applicants. The study found that while hiring managers moderately practice social media background check to obtain additional information about the applicant, they seldom used it in hiring decisions because of the lack of formal or informal policy allowing or restricting the use of social media for that purpose. It is also found that there is a significant difference in perception between hiring managers and prospective applicants on usergenerated content on candidate social media profile.

References

Abate, D. A., Goodman, M. E., Gorman, M. J., & Goury,
R. (2015). A Global Guide to Background Checks
ASIA. The Mayer Brown Practices.

Berger, J. L. (2015). Cybervetting: A Common
Antecedents Model (Doctoral dissertation,
Bowling Green State University).

Broughton, A., Foley, B., Ledermaier, S., & Cox, A. (2013).
Research Paper: The use of social media in the
recruitment process. Institute for Employment
Studies, ACAS, Brighton, UK.

CareerBuilder (2016). Number of employers using
social media to screen candidates has increased
500 percent over the last decade. Retrieved from
https://www.careerbuilder.com/share/aboutus/
pressreleasesdetail.aspx?ed=12/31/2016&id=pr
945&sd=4/28/2016

Conlan, C. (2016, November 10). How a Social Media
Recruiting Policy Can Help Protect your Business.
Retrieved from https://hiring.monster.com/hr/
hr-best-practices/small-business/social-mediatrends/
social-media-recruiting-policy.aspx

Ghoshray, S. (2013). The Emerging Reality of Social
Media: Erosion of Individual Privacy Through
Cyber-vetting and Law's Inability to Catch Up.
The John Marshall Review of Intellectual Property
Law. Vol. 12 p. 551 Retrieved from https://static1.
squarespace.com/static/533c4011e4b04b94b5
517cac/t/5356b839e4b078fcf096ed4a/1398192
185945/The+Emerging+Reality+of+Social+Med
ia_+Erosion+of+Individual.pdf

Headworth, A. (2015). Social Media Recruitment: How to
successfully integrate social media into recruitment
strategy. London: Kogan Page Ltd.

Hoek, J., O'Kane, P., & McCracken, ,. M. (2016). Publishing
personal information online: How employers’
access, observe and utilise social networking
sites within selection procedures. Personnel
Review, Vol. 45 Issue 1, pp. 66-83.

Jobvite. (2016). The Annual Social Recruiting Survey.
Retrieved from https://www.jobvite.com/wpcontent/
uploads/2016/09/RecruiterNation2016.
pdf

Kemp, S. (2016). Digital in 2016. We are social’s
compendium of global digital, social, and mobile
data trend and statistics [Global report]. Retrieved
from https://wearesocial.com/uk/special-reports
/digital-in-2016

Kluemper, D. H., & Rosen, P. A. (2009). Future employment
selection methods: evaluating social networking
web sites. Journal of managerial Psychology, 24(6),
567-580.

Kroeze, R. (2016). Recruitment via Social Media Sites: A
critical Review and Research Agenda. Retrieved
from http://essay.utwente.nl/

Payne, E. (2018). Employment law for the digital age:
how social media and IT have affected the
contract of employment. (PhD Thesis, University
College Cork).

Rose, A. G., Timm, H., Pogson, C., Gonzalez, J., Appel, E., &
Kolb, N. (2010). Developing a cybervetting strategy
for law enforcement: special report. Defense
Personnel Security Research Center. Retrieved from
https://www.theiacp.org/resources/document/
developing-a-cybervetting-strategy-for-lawenforcement

SHRM. (2016). SHRM survey findings: Using Social
Media for Talent Acquisition - Recruitment
and Screening. Society for Human Resource
Management.

Walters, R. (2015). Using Social Media in the Recruitment
Process. London: Insight Series.
Published
2019-06-06
How to Cite
Cuizon, J. (2019). Assessing Applicant Employability Using Social Media for Talent Acquisition and Recruitment in IT/BPM Companies. Recoletos Multidisciplinary Research Journal, 7(1), 37-45. Retrieved from https://rmrj.usjr.edu.ph/index.php/RMRJ/article/view/631
Section
Articles